When you signed the team loyalty agreement (containing the updated social media addendum part 1a), you agreed that 26% of the content in your social media feeds would be devoted to the the team and/or to maintaining relationships with sponsors. Any of these posts would be required to have at least 63% of the post’s word count containing words describing sponsor products or in the service of mentioning sponsor products (i. e., prepositions or objects that are contains in the sentence mentioning the sponsor product are considered “supporting words”, but don’t be tempted into padding your posts with extra adjectives—I’m looking at all of you who are “very, very, very” excited about getting new sponsor products—I think we can do much better than that).

I cannot stress enough how important it is to get hash tags for our sponsors out into our social media feeds. Any hash-tagged posts from teammates should be liked immediately, as this helps raise the profile of aforementioned hashtags. And it also helps with #notgettingkickedofftheteam — kidding! #mostlykiddingyoudidsigntheloyaltyagreement. To stress the importance of hash-tagging posts, I am counting hash-tagged words at a variable of 1.5, which means that every word that is hash-tagged gets you a free half word. That’s how important hashtags are. I suggest you get in the habit and #getyourhashingear.

I’ve also developed a social media widget that can help you enrich your posts with more sponsor content. It always sounds more authentic when you say you’ve been using a sponsor product for ______ amount of time and you _______ that product. With my new widget you con populate these fields with approved content in a quick and easy way. For instance, if you activate the widget in your browser of choice, you only have to type a sponsor name, enter a duration and choose from a pre-populated list of feelings about that product (you can with be: “are addicted to”, “in love with”, or “cannot live without”), and the widget fills in the time and your feelings about that product. This is an easy way to increase the percentage of sponsor content on your social media feeds, but I would caution against going above 67% sponsor content in your feeds, as it feels forced. I’ve added a list of cat picture sites to the team google docs account that you can use as a resource to “thin the hematocrit” of your social media feed so to speak, and you don’t go over the 67% limit. Sponsors are watching, so aim for about 47%.

And remember, social media is a lot like racing bicycles, it’s meant to be fun, but if you want to get anything out of it—you must take it very, very, very seriously.