Shimano Media Event '12

Thu, 11/17/2011 - 12:53pm by Andy Shen
Andy Shen

Every year or so Shimano sets up shop in a Manhattan hotel to display their wares to the media elite and hoi polloi, and I dutifully shuffle my way over for some off season content for the site. This year’s invitation came with the promise of a lap of Central Park on Ultegra Di2, so I was doubly excited. Little did I realize that my +1 and I would be showered with an obscene amount of schwag – shoes and pedals for me, jackets, multi tools, tires for both of us. So in the interest of full disclosure let me tell you that some of my take will be donated as prizes for our roller party/junior fundraiser, but the shoes and pedals will have to be pried from my cold dead toes. Hey, I’m only human, a human that likes schwag.

So here’s the shots of Shimano’s wares, be sure to look with a jaundiced eye.

A nice little torque wrench for $120.

Cute little multi tool. We'll give away one of these at the roller party.

Pro components continue to expand, and will include components designed for specific riders, like a stem made just for Cavendish.

35mm deep carbon tubulars. 1346 grams, $2,200.

The carbon/aluminum clincher is 1664 grams, also $2,200.

Tubeless comes to the Ultegra level. Unlike their Dura Ace counterparts, these are not clad in carbon. 1651 grams, $700.

Dura Ace carbon pedal. Carbon trickles down to Ultegra as well, for $300 instead of $400.

I have an older version of these SPD sandals which I love for getting around in the summer. The new version has a more supportive upper that should produce even freakier tan lines.

The top of the line SH-R315 heat moldable shoe, $380.

The SH-R191, not moldable, $220.

The SH-R241, moldable, $300.

Two of the moldable pieces in the uppers.

The inside of the heel cup has a cat's tongue fabric that's smooth when your heel slides in, rough on the way out. This and the moldable cup keeps your foot locked in.

Velcro straps are staggered to avoid pressure spots.

My shoes getting easy baked.

A tube gets strapped to the shoe, a bag goes over your foot, a strap closes everything up and the air gets sucked out. The pressure is surprisingly strong – this isn't 'uncomfortable', it's downright painful.

Plastic toecaps cover the front so the toe area stays nice and roomy. Those red stickers can be added to the bottom of the insoles to build up the arches.

All done. 3 rides in and they make me want to ditch my beloved Lakes. I used to wonder how 'custom' the fit could be if only the uppers are moldable (Lakes and Bonts have moldable soles), but I'm a believer now. The fit is perfect – nice and roomy in the toes, snug around the heel. The pedal platform is way more stable than Speedplays. The insoles didn't give me enough arch support, even with the add-on stickers, so I went back to my trusty Sole inserts. Complaints? The ratchet is pretty straightforward, I wish it had Sidi's half-click release. They're also much harder to clip into for a Speedplay convert.

Finally we get to Ultegra Di2. These aluminum levers are one of the ways Shimano kept the price down.

Wiring is improved on Ultegra Di2 (the next Dura Ace Di2 will use this style wiring). The connectors are waterproof without heat shrink tubing, and the wires themselves are thinner. The entire system can be plugged into a diagnostic tool to check for troubleshooting, and you can reprogram the buttons if you want.

The front derailer is also the brains of the operation. Di2 does some smart things like auto trim the front derailer to avoid chain rub. For shifts into the big ring, Di2 overshifts before settling back. Dropping down, Di2 gently eases the chain down before completing its motion. This should lessen the chance of chain drop compared to mechanical shifting, which simply slams the derailer down to the lower limit stop.

Another way Shimano reduced cost for Ultegra was by sourcing existing motors instead of making their own. The Ultegra rear derailer is quite a bit clunkier than Dura Ace.

This Orbea was made specifically for Di2 and had super clean wiring.

We took the bikes out for a lap of Central Park, and Di2 performed just as advertised – it's quick and accurate, and requires less finesse from the rider. My +1 declared it as good as Dura Ace Di2'. Its best feature, however, is the $1600 price tag for an upgrade kit.

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the fstop
By: Annie McLebowitz
Tue, 11/29/2011 - 8:23pm

the fstop is too damn high!

By: liquiguts
Tue, 11/29/2011 - 6:10pm

Yes, NYVC's Toto-l consistent soft-pedaling of doping has hit an all time low with this Landis thing.

"Although I continue to post, I now refuse to read anything on the site so that my ignorance remain unperturbed."

Floyd/Drugs/Rollers thing...
By: Danato Asshat
Tue, 11/29/2011 - 4:12pm

...for junior funding has had absolutely no effect on my faith in NYflebotimy equipment reviews.

Let me restore your faith by
By: Andy Shen
Tue, 11/29/2011 - 3:39pm

Let me restore your faith by reviewing drugs next.

Is there a local racer with
By: Rinieri Brifter
Tue, 11/29/2011 - 2:00pm

Is there a local racer with superpowers so amazing that all he has to do it think about it and he wills his bike to shift?

Who is that man?

By: MQ
Tue, 11/29/2011 - 1:59pm

Lance Armstrong?

I have lost all faith in the
By: Drugs
Tue, 11/29/2011 - 1:43pm

I have lost all faith in the reviews on NYVERBOSITY after their endorsement of drug doper Floyd Landis for fund raising roller racing.

Professional cycling is all about drugs and not equipment - an illusion is created to sell expensive equipment to the stupid.

ESP Shifting
By: Al Thetoys
Mon, 11/28/2011 - 8:47pm
It is time to draw the
Mon, 11/28/2011 - 7:22pm

It is time to draw the line......next we will have ESP shifting, just think what gear you want to be in and badda bing badda boom you are in that gear.

And then we will have automatic transmission shifting where you just program in your optimum cadence and the gears will shift automatically to maintain that cadence.

Buy American!
By: Outsource
Mon, 11/28/2011 - 7:17pm

Buy American!

Always wanted my own drum
By: Andy Shen
Mon, 11/28/2011 - 12:31pm

Always wanted my own drum circle. Maybe Triumph will visit and poop on me.


Occupy Shen's Apartment
By: 99%'er
Mon, 11/28/2011 - 4:34am

Occupy Shen's Apartment

The rent is too damn high
By: Jimmy McMillan
Mon, 11/28/2011 - 2:02am

The rent is too damn high

To Quote Dan
By: MQ
Mon, 11/28/2011 - 1:57am

Blurry is artsy. Yeah sharpness is over rated

By: Palla Nipple
Mon, 11/28/2011 - 1:22am

Wow, you guys are tough.

I rather use the $1600 for
By: Matteo Cable
Mon, 11/28/2011 - 1:20am

I rather use the $1600 for rent.

I think that max fstop is the
By: Matteo Cable
Mon, 11/28/2011 - 1:15am

I think that max fstop is the Minature effect option on some high end point and shoot cameras, it is supposed to keep a portion of the photo sharp while the other parts are blurry.......highly irritating indeed in this case, does not make the Shimano product look glamarous and a must have at all.

MAX Fstop is not cool
By: Morelli Torque
Mon, 11/28/2011 - 12:37am

Seriously, tell whoever is taking pics to chill out on the aperture. It's obviously maxed out and the entire subject matter is not in focus. Cheesy.

By: Ariel
Sun, 11/27/2011 - 11:53pm

thanks for the vote of confidence, but its an aluminum frame

di2 was used extensively in
By: Piero Tubular
Sun, 11/27/2011 - 10:23pm

di2 was used extensively in the grand tours this year, with excellent performance reliability. the only real issue is cost. As prices come down, that won't be an issue either.

There's reasons for knocking
By: Andy Shen
Sun, 11/27/2011 - 9:53pm

There's reasons for knocking electronic shifting, but speed and responsiveness aren't two of them. It's pretty widely accepted that it's faster and more accurate.

Battery specs are pretty easily Googled.

Mechanical shifting isn't infallible either, break a rear shift cable and you'll have to singlespeed it home.

Yeah but where does the
By: Julien Rivnut
Sun, 11/27/2011 - 9:28pm

Yeah but where does the battery power come from for electronic shifting?

How is this battery charged?

Does it require recharging often?

How fail safe is the system, with electronics comes the chance of failing more often.

How responsive is electronic shifting, can this system be used in fast criteriums where shifting response is important, or is electronic shifting only for long stage races?

I just don't trust electronic shifting.

electronic shifting does no
By: Logan Tank
Sun, 11/27/2011 - 5:35pm

electronic shifting does no more to ruin the essence of what a bicycle is than a power meter does.
it's just replacing the cables with wires. if it makes shifts more accurate & the derailleurs self adjusting, great. it doesn't power the bike, and it's still a manual transmission, the rider decides what gear to be in an when to shift.

Hey does Shimano make those
By: Adrien Supple
Sun, 11/27/2011 - 2:55pm

Hey does Shimano make those batteries / electric motors that can now be found on bicycles? What is the point of converting a PEDAL bicycles to ELECTRIC motor? Is is still called a bicycle or is now an ELECTRIC moped?

Aren't we getting away from the true sense of what a bicycle is suppose to be? It is supposed to be a mechanical device operated by human power, not by electric motors and electronic shifting.

The only electronics / electrics a bicycle should have is a speedometer / powermeter / and light for night riding.

i've seen at least 4 morbidly
By: richard simmons
Sun, 11/27/2011 - 2:40pm

i've seen at least 4 morbidly obese people in central park, but that's not going to stop me from getting a hot dog.

2nd that
By: Jules Nipple
Sun, 11/27/2011 - 4:39am

I've seen at least four Lightweight carbon wheels totaled in CP crashes (including a complete set).

i'm sure Di2 is fantastic but
By: Piero Tubular
Sun, 11/27/2011 - 3:18am

i'm sure Di2 is fantastic but i would only get a best-of-everything bike if i was NOT going to race it. seen too much pricey gear wrecked around here. it's not like any of us has a team car with an identical bike following us around. None of it makes you any faster...that's well established. I guess if I had so much money it didn't matter, i might but otherwise, no.

drugs are not cool, joe,
By: Papp-eye
Sun, 11/27/2011 - 12:07am

drugs are not cool, joe, havent you learned that yet? but do tell who you sell to in NYC??? I have a pretty good idea...

drugs work much better than
By: joe papp
Sat, 11/26/2011 - 11:30pm

drugs work much better than electronic bike parts in improving performance.

but that's not important right now.

E derailleurs
By: Keano Brakepad
Sat, 11/26/2011 - 10:43pm

cool factor...thats all...
how many of you can shift full power while standing? How many need to shift full power little ring to big?

All you "greg olsens", there is an "ariel" still on a steel frame, toe clips, box 32s...who won the CRCA season long champs???

train harder friends...train with racing intensity and skills in mind...

we have coaches, nutritionists, mechanix, massageists, wind tunnelsists, private jetsists to nats to get dead last...c'mon now...

Ride Lots.
Pedal Harder.

i'm waiting for miniature
By: Ryan Dry Lube
Sat, 11/26/2011 - 2:53pm

i'm waiting for miniature seat tube-based motors, like cancellara had. now we're talkin'!

i'm sure when the first
By: marx
Sat, 11/26/2011 - 2:41pm

i'm sure when the first derailleurs came out, some idiot was saying that it was too expensive and completely unnecessary. god forbid one should buy something more expensive that someone else can afford. perhaps we should all ride the same bikes and live in the same apartments just so you could feel happier.

OK, now i'm confused...
By: 1%
Sat, 11/26/2011 - 2:33pm

Are you saying that bike companies should stop innovating because only rich people can afford the newsest, state-of-the-art technology while the masses have to wait a year or two? Or are you just pissed at the attempted humorous pseudonym that I chose for myself?

Your joke wasn't lost on me.
By: ((100-1)/100)*100%
Fri, 11/25/2011 - 11:10pm

Your joke wasn't lost on me. I was just too busy choking on all this glorious trickle down to laugh.

The name was supposed to be a joke, Bud.
By: 1%
Fri, 11/25/2011 - 10:23pm

And since you are probably riding a Carbon bike with STI, Clipless pedals with some form of powermeter....You Lose!

By: ((100-1)/100)*100%
Fri, 11/25/2011 - 10:19pm

Cut your losses and let it go. The name you've picked for yourself is making it hard for me to be sympathetic to your argument.

New Tech
By: 1%
Fri, 11/25/2011 - 8:52pm

Don't get me wrong... I'm not trying to claim that most people who buy new expensive stuff do so strictly because it will benefit YOU in the future. I'm quite sure that most people buy it for vanity or because they have an extra couple g's burning a hole in their pocket. However, when they do buy that stuff, for whatever reason, it doesn't hurt YOU any and it ends up benefitting YOU in the future. I don't see the point behind making fun of someone else buying new technology when those two critical elements are in YOUR favor.

Unless you are just playing the game of snark...which is also fine.

I love the arguments people
By: Ari Schtottle
Fri, 11/25/2011 - 8:46pm

I love the arguments people make to justify their spending. I should thank the goof who just has to have the new shiny toy because he's "investing in the technology of my future"?? Ha... How generous of him!

True, but....
By: Danato Asshat
Fri, 11/25/2011 - 6:28pm

An awful lot of people won't buy electronic 'til mechanical is no longer readily available. It won't be a choice. I want my Simplex retrofriction down tube shifters back.

By: 1%
Fri, 11/25/2011 - 2:31pm

Change the terms "electronic" to "STI" and this same conversation was had 20 years ago. What is new and expensive now will be on entry level bikes in a few years. Bitch about the cost all you want, but you will be racing on it in a short time. If no one buys the new technology then the manufacturers wont continue to innovate. Don't hate the guys with the money to buy it now. Thank them for investing in the technology of YOUR future.

Big bucks
By: Danato Asshat
Fri, 11/25/2011 - 12:31am

I'm slower than most of the guys who are given this shit, but faster than most who buy it.

Thats not cheap
By: Thomas Nipple
Thu, 11/24/2011 - 11:14pm

You got to be paid to afford all this shit. Wheels, Di2, damn. Help a brotha' out


you must be new here, then..
By: Armando Dry Lube
Wed, 11/23/2011 - 4:20am

you must be new here, then..

The ironic thing is that the
By: Jules Crank
Wed, 11/23/2011 - 2:41am

The ironic thing is that the readers of this blog are so not the target customer of these products. I am surprised the Shimano people don't realize this. They would be better off inviting men's health mag to come look at that shit

electronic shifting my right
By: Electronic
Tue, 11/22/2011 - 4:33pm

electronic shifting my right butt cheek!! just buy a motorbike if you want electronic shifting and fuel injection. Maybe Shimanoooo can come up with a light weight electronic titanium Butt plug to prevent defacation just before the start of a race.

you clearly do not understand
By: Remigio Dry Lube
Sat, 11/19/2011 - 1:43pm

no, turd. cat 4's exist to absorb the sins of all the other bike racers, cat 5 included.

USADA is Cumming USADA is
By: Galleazzo Chamois
Fri, 11/18/2011 - 10:57pm

USADA is Cumming USADA is Cumming


for all you "amateurs" amachumps...

Cat 5s and 4s with expensive equipment
By: Turd Fergusson
Fri, 11/18/2011 - 10:36pm

Give me a break. I'm not even a 4 or a 5 but at least I have the presence of mind to know that there's barely any difference between a 2 or 3 having nice equipment and a 4 or a 5. At the end of the day, amateur is amateur. No one "needs" these things -- they're just fun toys. He without sin cast the first stone...

There were a lot of Cat 4's
By: Dylan Cable
Fri, 11/18/2011 - 6:35pm

There were a lot of Cat 4's at StatenCX racing in Rapha. Most of them were sucking, too.

Occupy Signature Cycles!
By: Daan Bartape
Fri, 11/18/2011 - 4:04pm

Occupy Signature Cycles!

Obviously someone is buying
By: Julien Clearcoat
Fri, 11/18/2011 - 3:24pm

Obviously someone is buying $1600, and even more expensive, shifting systems. Same thin for $2k wheels. Just go to the start line of any local race and you will find those $1.6k+ shifters and $2k+ wheels on a cat 5 riders bike. I think it's crazy to spend that kind of money on those parts, but then again I am not rich.

$1600 for Ultegra electronic
By: Warren "1% 'er" Buffet
Thu, 11/17/2011 - 9:05pm

$1600 for Ultegra electronic shifting? That's a bargain compared to Di2, bro! Sign me up!

I only steal
By: Williamsburgler
Thu, 11/17/2011 - 8:54pm


Julien Clearcoat - forget
By: wheel
Thu, 11/17/2011 - 8:37pm

Julien Clearcoat - forget about the schwag, look at the prices of what the schwag is suppose to advertise. Do you have $1,600 for electronic shifting, or $2,000 for wheels, don't you think it is a bit ridiculous?

To Williamsburgler - stop
By: schwag
Thu, 11/17/2011 - 8:33pm

To Williamsburgler - stop stealing shit.

By: Julien Clearcoat
Thu, 11/17/2011 - 8:31pm

I admire the person who is willing to share their schwag. I'm sure most of use would have kept it all and not even mentioned it. :) Will these goodies be prizes for participants or for some kind of raffle?

you can also just give to the
By: Lukas Lorica
Thu, 11/17/2011 - 7:50pm

you can also just give to the Junior Program, minus the schwag...
if you like a casue, just give to the cause, ask not what you can do for your country, ask what you get for free from corporate schwag sponsors...

To Kit
By: Williamsburgler
Thu, 11/17/2011 - 7:26pm

Uh, are you an idiot? They got these as donations for a FUNDRAISER.

You come, you race, maybe you win one of these things.

Good prizes = more people come = more people buy tix = more funding to the Junior Development squad.

It's really not very complicated.


I'm also giving away the
By: Andy Shen
Thu, 11/17/2011 - 7:16pm

I'm also giving away the jacket and the tires, does that make you happier? I can't give you the snake oil for free, it's my living.

Dear Snakeoil sales
By: Kit
Thu, 11/17/2011 - 6:35pm

Dear Snakeoil sales people,

How come you collected a lot of Schwag and you're only giving away a cheap little chinese made multi tool kit at the drug doper Floyd Landis Roller Race farce?

$2,200 for wheels, $400 for pedals, $1,600 for electronic shifting????? You have got to be crazy. What is the return on investment for such purchases?

Gimme a break.

Sorry I only use SRAM. How
By: sRAM
Thu, 11/17/2011 - 5:58pm

Sorry I only use SRAM.

How many spokes in a 32 spoked wheel?

nice one
By: Bass Master
Thu, 11/17/2011 - 5:46pm

nice one

Shimano is reel.
By: Wout Bearing
Thu, 11/17/2011 - 4:56pm

Shimano is reel.

Existing Di2 hosed.
By: Andy Shen
Thu, 11/17/2011 - 4:06pm

Existing Di2 hosed.

So you can pay $2200 for
By: Schiatuzzo Locknut
Thu, 11/17/2011 - 4:03pm

So you can pay $2200 for slightly heavier "carbon" wheels or $700 for an all aluminum version? Hmm.

With respect to the wiring change for DA di2, will existing DA di2 derailers be compatible with u di2 and the new DA di2 or are you totally hosed?

Anything Tina Fey endorses I
By: Andy Shen
Thu, 11/17/2011 - 4:02pm

Anything Tina Fey endorses I buy.

Mom jeans with striped socks?
By: Schiatuzzo Locknut
Thu, 11/17/2011 - 4:00pm

Mom jeans with striped socks? Classy look.

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