Kit Watch - Newbury Comics

Thu, 10/28/2010 - 11:29am by schmalz

Much like the gossip-riddled upbringing of your sophomoric 17-year-old niece, rumor is rife in the oft-insular world of cycling. Especially this time of year as daylight shortens and the mercury drops precipitously, the flibbertigibbets in each of our social cycling circles are discussing various levels of cycling nerdery including but not exclusive to: off season transfers, debating the critical level of clembuterol beneficial for a Tour win, or are mulling over just how much Mad Alchemy embrocation is necessary to maintain the proper heat “buzz” on one’s legs in the frigid winter months. Critical conversation across the board, clearly.

While I cannot publicly release the original source, it has been rumored that sometime around the beginning of July and therefore just shy of the 2010 Tour de France, Cervelo TestTeam was planning a paramount mid-season signing of four cyclists with unseen potential. Details are sparse, but as rumor has it, part of the souring of the deal in the eleventh hour had to do with CTT disagreeing to the riders’ last minute demand for a tattoo as a signing bonus reading “Wicked Good” across all riders’ foreheads and a messenger bag full of CTT swag.

After being flicked from the big leagues, it has since been rumored that these four now snubbed cyclist returned to their humble Boston roots sometime in mid-August and proceeded to create a grassroots cyclocross cycling team. Nothing says stick-it-to-the-maniosis like the in your face world of cyclocross. Much like our noble United States post (wo)men neither the rain, nor sleet, nor the gloom of night, nor an utterly inebriated crowd will hinder a cyclocross race, as compared to the rumor and dork riddled world of professional road racing which stops when mere raindrops loom in the distance.

One sees immediate similarities to the current Cervelo TestTeam kit, which is the gracious recipient of utmost praise. Namely, black as the main element, a big white… umm, thing… located in the center of the back, and all accentuated nicely with various levels of red and white componentry. All the while this is complimented with tall socks. Nothing screams wicked stylish like tall socks.

While I tend to ignore the sponsors themselves and focus exclusively on the style of the kit, this particular jersey highlights the matching shoulder tatts of High & Mighty Beer Co. I don’t know anything about those folks, but off season is beer season and therefore I like H&MBCo already.

Alas it’s time to conclude with some arbitrary lettering.

Effort in design: B+
Ability to Elicit Audience Participation: A-

Execution of final product: A+ 

Schmalz Comments

Here's what I know about cyclocross: it's done in dirt, it's done in cold weather, and it's alleged to be really fun. I have never crossed, so I take it on faith that these things are true. And since cross is an activity that involves bicycles, it must, of course, require specialized equipment. Cross bikes differ from road bikes in that they have cantilever brakes for mud clearance, knobby tires to ride over dirt, and a special geometry that allows the rider to get into a "laid back" position so they can snatch dollar bills out of the mud and grab cans full of affordable beer from spectators. I suppose it was inevitable that along with all of this specialized equipment there should be a specific wardrobe to go along with it.

The ensemble that has come to represent cross participation is the long sleeved skinsuit. This strikes me as ironic because normally skinsuits are the sartorial choice of time trialists and triathletes, two groups who are not necessarily known for their love of fun, in fact they are more known for their fondness of pain, anguish and their ability to contort themselves into tremendously uncomfortable positions for hours on end. They are the antithesis of the cross ethos, yet they share the same clothing choices. 

I suppose the skinsuit has its advantages for racing cross. There's no pockets so cross racers can take the shape of slippery cycling eels—which is helpful for sliding their bicycles about their bodies as they tote them over barriers, muddy section and inebriated rivals. I also assume the absence of pockets also prevents them from filling with mud, sand or crushed beer cans. 

Bike lifting and pocket-filling practicalities aside, we are here to evaluate the design efficacy of the Newbury Comics kit. It seems to be a purpose-made cyclocross kit, and its black color will lend itself well to absorbing the warming rays of the weak late autumn sun and will keep looking clean after repeated plunges into cyclocross muck and filth.  The team has the luxury of having only two sponsors, allowing them the freedom to place their logos as they wish. The result is a fun, playful design that reflects the ethos of their sponsors. In short, they are a pack of lighthearted logo-festooned cyclocross eels, which seems terrifically appropriate for cross racing. 


Who we are.

Dan Schmalz, when he's not typing aimlessly on the internet for free, is a graphic designer who has owned his own firm for over a decade. His work has been published in numerous national design publications, and his work has received several national awards.

Ted King is still a pro-ass bike racer who rides for the Cervelo Test Team (until the end of the year), he also comments upon sartorial cycling issues under the moniker "The King of Style." 

If you want to have you team's kit put through the fashion critique wringer, drop us a line, and we will try to be gentle. 

Additional kit reviews

Team BH-Garneau

FGX Racing

Kingpin Racing

Cause and Effect

Jonathan Adler Racing


Hudson Furniture

BVF/Gorilla Coffee


Share this


Add a comment

I think this is one of the most vital information for me. And
i am happy studying your article. However want to remark on some
basic issues, The web site style is perfect, the articles is in reality excellent : D.
Good job, cheers

Feel free to visit my page :: longchamp bolsos precios

By: handlethis
Mon, 11/01/2010 - 4:00pm

hope they don't knock over a drink onto their keyboard trying to pay

Eh, they "race" once a year
By: Sacha Cable
Mon, 11/01/2010 - 3:41pm

Eh, they "race" once a year and it's a big thing for them. We're out there two, three times a week.

By: NotTriGuy
Mon, 11/01/2010 - 1:46pm

for all you suckers bitching about entry fees. for $500. you can get an entry in to the NYC tri and an early entry in to 2012.


are they going clubbing or
By: Tristan Brazeon
Fri, 10/29/2010 - 2:46am

are they going clubbing or getting ready to circle jerk? pass the jager! cant wait to strap on f them a new a-h..
fresh meat

please stop
By: disgruntled runt
Fri, 10/29/2010 - 2:34am

Yeah, but really bad gay porn.

I'm sooooooooooooooooooooooooooo sick of black kits! Every freakin' kit and his brother is black now. I declare the black kit trend officially over.

off kilter
By: Gianni Post
Fri, 10/29/2010 - 2:23am

Kit Watch could pass for gay porn.

If this doesn't give you a
By: Noa Ziptie
Fri, 10/29/2010 - 2:03am

If this doesn't give you a chubby, go back to riding in circle in the park


Models are all fat. All have
By: Guccio Saddlebag
Fri, 10/29/2010 - 1:45am

Models are all fat. All have small penis'. Or is it peniss'? Or penises? Or penis's? Peni? Fuck it, models are all fat.

RE: Calf tattoos = always a great idea
By: Evan Internal Routing
Fri, 10/29/2010 - 1:00am

If you look carefully you'll see the bottom of the thigh tattoo, the top of the shin tattoo, and just a hint of the left knee tattoo

By: Spin
Thu, 10/28/2010 - 8:20pm
Not going to lie, these guys
By: kids
Thu, 10/28/2010 - 7:10pm

Not going to lie, these guys look better suited for a star trek convention than a bike race (of any kind) . . .

another great idea is not
By: Jens Rim
Thu, 10/28/2010 - 5:59pm

another great idea is not being thin and wearing a skin suite. this is just another reason not to like cross

Calf tattoos = always a great
By: Mathis Saddlesore
Thu, 10/28/2010 - 2:06pm

Calf tattoos = always a great idea.

Whip It
By: Lucas Axle
Thu, 10/28/2010 - 1:58pm

I didn't know that Devo rode CX - Cool!

I love it!
By: Rosso Rim
Thu, 10/28/2010 - 1:31pm

black is cool

I WANT my Radical Media!!!
By: Tuur Plug
Thu, 10/28/2010 - 12:58pm

I WANT my Radical Media!!! Those chicks are HOT!!!

is this a joke
By: Gabriel Rubber Hood
Thu, 10/28/2010 - 12:56pm

really ?

Post new comment

A cookie will maintain this name until you change it.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd><img>
  • Lines and paragraphs break automatically.

More information about formatting options

You must answer the question below to proceed. You can skip this step if you log in.
Fill in the blank


  • Tour de France Insider Podcast #8 -

    Recorded inside the press room at Grenoble Velodrome, we bring you Episode #8 of the Insider from the 2011 Tour de France, our final podcast.

  • Tour de France Insider Podcast #7 -

    Recorded 1,850 metres above sea level atop the famed Alpe d'Huez, we bring you Episode #7 of the Insider podcast from the 2011 Tour de France.

view counter
Innovation Bike Shop
view counter





view counter
NYC Velo
view counter
Chomper Body
view counter