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Kit Watch - FGX Racing

Wed, 04/07/2010 - 11:03am by schmalz

Team: FGX Racing

Designer: David Trumpf

Comments from the King of Style™

Not easy to operate on just a Blackberry when on the road for extended periods of time. I did actually write 99% of this entry on my phone, but as we're checking out of the hotel I just grabbed some free Wifi and therefore scored time in gmail and added some hyperlinks. Without futher ado...

One of the finer things in life is roasting marshmallows over an open fire. There is something inherently American about fraternizing with friends on a warm summer's night, sharpened stick in hand, caramelizing your deliciously bubbly, marshmallow rotisserie-style over a crackling fire. You have not a care in the world besides keeping your marshmallow from being engulfed in flames (unless you prefer that method – personally, I do).



I have especially fond memories of this activity in the midst of a relatively long European racing campaign last year, a full ocean away from my patriotic heartstrings. Three good friends got together and with some American ingenuity, we crafted a barbecue, grilled an exquisite dinner, and capped it off with roasted marshmallows. The stark noteworthy exception from the American norm being that European marshmallows are effectively the soft enlarged brethren of the marshmallow candies found in Lucky Charms cereal. That is to say, European ‘shmallows are "fun" cookie cutter shapes coming in unnaturally bright colors, with nary a white cylindrical blob in sight anywhere on the continent. Moreover, when skewed and held above an open flame, they emit strange colors that – while still magically delicious – are anything but reassuring to think what havoc those chemicals wreak on one's kidneys.

KoS, where on earth are you going with this?!

While not saying anything about the willowy lithe model for this kit, I will simply say my mind works in mysterious ways. You see, the instinctive first thought that popped into my mind when I saw this kit was what a hypothetical European Stay Puft Marshmallow Man would look like were he to resemble the colorfully European marshmallows rather than the standard American white. Moreover, I’m curious about the bright and strange colors that perhaps would have been emitted from him were he to be zapped (or given a scrumptious black char, much like this black kit) by the protagonist Ghostbusters and their proton packs, just as the actual European marshmallows yielded bright colors when set to flame.

As I’ve stated recently, black is exceedingly popular in 2010, so I applaud this move as the base color despite the cries from the peanut gallery, “Black?! You’re going to disintigrate in the hot summer sun!” What’s amazing is that the cool factor from looking exceedingly good counteracts any solar rays bearing down upon the wearer.

The Ecto-Cooler bright highlights, however, throw me for a loop. The jersey features a smattering of thin green stripes whereas the shorts' lineage (that is, lines not related to the familial sort) is red. In truth I like this kit quite a bit, but believe that incorporating a few red stripes into the jersey would raise the final product score tremendously.


In any event, here is the final score.


Effort in design: B-

Ability to Elicit Audience Participation: B- *

Execution of final product: B-


* I stand by this grade, although I am curious to know what the “$” on the center rear pocket is all about.
 
Schmalz Comments

I'm not sure whether it was through decree or by chance, but there seems to be a great number of New York City kit designs that utilize black as a main color in their palettes. Perhaps it's an homage to the black kits of Cervelo from last year or to the inky ensembles sported by Team Sky this year, but one thing is certain—black is back—but of course, this is New York, where even disposable diapers come in black, so it's not like black has ever left.

The FGX Racing kit is definitely on board with the black revival. FGX is a green shipping company, so it seems a bit somber to have such a dark kit, and I'm sure the internal debate (and God help the designer of the kit if they had an internal team debate) had at least one dissenter that worried about wearing a black kit and the potential 2 degree temperature increase from the dark color absorbing the shining sun. I hope that the designer reminded their recalcitrant teammate that most NYC races are at dawn, and that black is slimming, especially when you're sweating like a game show contestant in 90 degree heat.

The look of the kit is a conservative one, which is fine, although it's a bit staid for my tastes. They don't seem to get a lot of logo "bang for the buck", but that's due to the elongated nature of the FGX logo itself—when it comes to logos, like colorectal scopes—compact is where it's at. And I can say that if I were involved with the design of this team's kit, I wouldn't be able to resist using that green rainbow as my inspiration, resulting in something that would look like the following.

 

And of course, I would also mandate that all team members grow the following hairstyle, to complete the look properly.

Who we are.

Dan Schmalz, when he's not typing aimlessly on the internet for free, is a graphic designer who has owned his own firm for over a decade. His work has been published in numerous national design publications, and his work has received several national awards.

Ted King is still a pro-ass bike racer who rides for the Cervelo Test Team, he also comments upon sartorial cycling issues under the moniker "The King of Style."

If you want to have you team's kit put through the fashion critique wringer, drop us a line, and we will try to be gentle. 

 

 

 

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Comments

Add a comment
Mansierre!
By: Andy Shen
Sat, 04/10/2010 - 5:00pm

Mansierre!

It's a "Bro!"
By: Adrien Limit Screw
Sat, 04/10/2010 - 3:30pm

It's a "Bro!"

HR strap
By: Ernesto Skidmark
Sat, 04/10/2010 - 3:27pm

That's not a heart rate strap. That's a layer of bacon fat under CJ's man boobs.

Who Wears a Heart Monitor When Modeling Cycling Gear?
By: Mohamed Swage
Sat, 04/10/2010 - 5:44am

Unacceptable!

I'm sorry.
By: Jen
Sat, 04/10/2010 - 12:22am

Dear Ted,

I sincerely apologize for calling you out on the typo. Please know it was done out of respect and an obviously failed attempt at humor. We've all had our fair share of typos (even the great Michael Scott leaves the "h" out of Dwight's name in the Threat Level: Midnight/Michael Scarn episode...).

Seriously, I'm a huge fan of your work, blog/Twitter/etc.-wise and on the bike. Keep it all comin'. Holla.

Now I feel like a loser,
Someone who is not a sir

You are (or you're) correct!
By: iamtedking
Fri, 04/09/2010 - 6:55am

I wrote that entire review on my Blackberry. I apologize if I was cross-eyed and have carpel tunnel by the time I finished it. Also it left no room for an editing session, good sir.

Ride to battenkill/no bike
By: BrittLee
Fri, 04/09/2010 - 1:38am

Hi,
if any one has room in their car going to Battenkill tomorrow (friday) around 6pm, i would love to catch a ride. I am not racing i am actually just connecting with a friend and heading farther upstate, so i can be dropped off anywhere and i will not have a bike with me. I dont take up much space and would be happy to sit in a middle seat :) oh and i have gas$$
Email me ASAP!
thanks
-BrittLee
BrittLeeB at gmail dot com

cat i went to high school
By: masters coot
Thu, 04/08/2010 - 11:28pm

cat i went to high school with had a fro so big, he kept joints stashed in there

wrong. now you look stupid
By: Antoine Ergopower
Thu, 04/08/2010 - 10:41pm

wrong. now you look stupid

oscar gamble rode a mean
By: Arne Rivnut
Thu, 04/08/2010 - 10:29pm

oscar gamble rode a mean afro.

grammar, KOS!
By: Jen
Thu, 04/08/2010 - 9:23pm

"caramelizing you're deliciously bubbly, marshmallow"

I believe you mean "your," good sir.

faaaaaabulous kit. i could
By: Tim Gunn
Thu, 04/08/2010 - 3:39pm

faaaaaabulous kit. i could see a prada saddle bag and some jimmy choo shoes with that ensemble

Isn't black a "slimming"
By: Luca Pulley
Thu, 04/08/2010 - 3:17pm

Isn't black a "slimming" colorway?

cj, rock on man - phat kit
By: Donkey
Thu, 04/08/2010 - 2:27pm

cj, rock on man - phat kit

kits
By: Footon Spoogie Corvette
Thu, 04/08/2010 - 1:39pm

no. maybe "regular" people think we all look dumb, but the servetto kit is up there among the worst professional sports uniforms i've ever seen.

Footon-Servetto-Fuji kits
By: Schiatuzzo Bushing
Thu, 04/08/2010 - 4:04am

that is how we ALL look to the outside world, regardless of kit design

Damn. Those
Thu, 04/08/2010 - 2:13am

Damn. Those Footon-Servetto-Fuji kits reminded me that that is what I'm going to look like riding tomorrow if I don't get some laundry in the washer.

For Lombardi that is
By: hackage
Thu, 04/08/2010 - 2:03am

For Lombardi that is

Those jerseys are crap and
By: hackage
Thu, 04/08/2010 - 1:56am

Those jerseys are crap and that logo belongs on a truck stop.

This is shit and the model is
By: Goro Torque
Thu, 04/08/2010 - 1:52am

This is shit and the model is fat.

Best kits I've ever seen: Lombardi Sports pres. Adobe Schwalbie 2007, Lombardi/HDR 2009, BPG/Montano Velo in 2007.

Sheer beauty:
http://norcalelitecycling.com/

Are those seams made from
By: F.D.
Wed, 04/07/2010 - 10:22pm

Are those seams made from unobtanium? They strong, yo!

besides the front panel, it
By: Benjamin Brifter
Wed, 04/07/2010 - 10:14pm

besides the front panel, it looks pretty nice. however, the front panel hurts my eyes.
i think that that little graphic next to the FGX lettering should be larger and cover the top half of the front panel of the jersey. The "FGX racing" wording can be enlarged and be placed under the green-rainbow graphic.

also, more red on the jersey would be nice.

Meh...
By: Adrien Ceramic
Wed, 04/07/2010 - 9:54pm

It's not the worst jersey, but definitely not something that stands out. It kinda reminds me of those pre-made jerseys wherein they just print your logo and voila... your own "custom" jersey. Plus it seems like everybody's wearing black nowadays. Where's the creativity, Chauncey??? Oh, and that red stitching on the bibs sticks out like a sore thumb. The slime accent color is just ok. In the front, you have the slime stripe on top and it morphs into one thick slime on the bottom part. You got the same thing happening on the bibs. How come you don't have that same theme continuing on the back? Hmmmm... the more I look at it, the more I think the design is also kind of dated... early 2000 perhaps. My design instructor will probably give it a C for effort and turning it on time. With that said, I like having these jersey critiques on your site. I design jerseys on the side, but I don't really have a whole lot of folks I can get proper feedback from.

Badunka Dunk
By: Mohamed Dropout
Wed, 04/07/2010 - 8:20pm

Looks like a fat can of Axe body spray.

Ever wish
By: Helen Keller
Wed, 04/07/2010 - 7:57pm

you could unsee something?

Mmmmm mmmm, those are mother
By: Victor Wave Ring
Wed, 04/07/2010 - 7:48pm

Mmmmm mmmm, those are mother hips and I want some meatloaf! Now! Mommmmmm!

The Font type on the front
By: Ralph Lauren...
Wed, 04/07/2010 - 7:06pm

The Font type on the front jersey...waaay too small. It should be bigger and more bold. Its the only text on the front - go big. Why is the rib cage text bolder than the chest? wierd and not a good. I would've liked to have seen the the graphic symbol of the (green swirl) exploited a bit more - lots of potential there. The colors are good. The black is good as long as there's something opposite thats interesting and bold. This is why cervelo test team works. The graphic symbol gives the kit dynamic. FGX could take some cues. The symbology on the pockets (nice touch)but bigger. Love the red stitching and the grey color swaths sprinkled in. Again, the colors are great, the layout for the most part is really nice too - but the font type and size on the front chest needs attention.

Ok..BH Garneau.

The twin concept....original. cant say I've seen it done anywhere. I like the nod to the M Lynch kit but honestly it looks like someone put that kit and the old DKNY squad together whereas no one kit wins out. Asymetry is tricky but nice if done well. This kit does all the right things in terms of font / lettering. Nice racy graphics across the board - well done. The color concepts, also very nice. All in all this kit succeeds except for one thing. The rear of the bib short - what happened here. The black side must've won the coin toss. Perhaps this is a manuf. drawback to the design concept but I would have liked to have seen the colors wrap around the thigh or atleast allude to that idea. It sorta looks like a mistake. Love the gloves but not a fan of the lettering on the fingers (beer powr)? I guess I dont get it and it sorta looks like an after thought.

RL

yes, mathys
By: physician
Wed, 04/07/2010 - 7:06pm

but those are LOOSE FITTING, makes all the difference, and these clearly are not

stop
By: Leo Limit Screw
Wed, 04/07/2010 - 7:05pm

stop flaming CJ, he's one of the nicest guy you'll ever meet. Who are you to judge?

stop
By: Leo Limit Screw
Wed, 04/07/2010 - 7:05pm

stop flaming CJ, he's one of the nicest guy you'll ever meet. Who are you to judge?

black and the sun
By: Mathys Tracknut
Wed, 04/07/2010 - 7:00pm

bedouins wear black

Is that a girl or a guy?
By: Noa Lube
Wed, 04/07/2010 - 6:31pm

Is that a girl or a guy?

Pagkage
By: Remigio Rear Entry
Wed, 04/07/2010 - 6:19pm

Is that "package" stuffed or does it really fall within shipping guidelines?

Comments
By: West Coast Reader
Wed, 04/07/2010 - 6:16pm

Its comments like those posted that keep me coming back!

I had a good laugh without even reading the article, agh my stomach hurts now...

Seriously what up with the model? Was it really that cold in NY that everyone built up a layer that thick this winter?

Eating too much fat back =
By: F.D.
Wed, 04/07/2010 - 4:34pm

Eating too much fat back = http://tinyurl.com/qho5p2

Ralpha wears black and they
By: Milan Bushing
Wed, 04/07/2010 - 4:29pm

Ralpha wears black and they never break a sweat.

black kits
By: Gabin Chainline
Wed, 04/07/2010 - 4:27pm

i read they did a study and having a black kit doesn't make any difference on hot days vs a white one. but psychologically it would seem like it would be hotter. anyway we do most of our racing before the sun is fully out so then it truly doesn't matter..

Good job, Trumpf
By: Pro Spring
Wed, 04/07/2010 - 4:23pm

I really like this kit. True, it's no dissertation in design, but it's a nice, clean, recognizable design that stands out in a crowd of uninspired, template-driven kits. It also plays nice with last year's kit.

I could not wear black, though. The heat-stroke potential is off the charts.

Eating Fatback Gives You
By: Remigio Rear Entry
Wed, 04/07/2010 - 4:20pm

a fat back!

Can I Get Some Butter
By: Remigio Rear Entry
Wed, 04/07/2010 - 4:19pm

with those rolls?

say what you want, it's a
By: Schbalz
Wed, 04/07/2010 - 3:46pm

say what you want, it's a better looking kit than bh/garneau

symbols on pocket
By: Gabin Chainline
Wed, 04/07/2010 - 3:43pm

mean FGX saves time, money, C02

get it?

We're taking pre orders on
By: Andy Shen
Wed, 04/07/2010 - 3:42pm

We're taking pre orders on the CJ inflatable sexing doll now. Act now, quantities are limited.

CH4 on the b-hole.
By: Pro Spring
Wed, 04/07/2010 - 3:39pm

CH4 on the b-hole. Brilliant!

That model's a blow-up doll, isn't it?

model
By: Kyllian Internal Routing
Wed, 04/07/2010 - 3:37pm

pork pies and meatloaf= fgx model

looooooooooooooooooool
By: Lapo Rim
Wed, 04/07/2010 - 3:36pm

looooooooooooooooooool

methane
By: David Stiff
Wed, 04/07/2010 - 3:33pm

CH4 would have been a nice touch over the butthole

pretty generic but really who
By: Gabin Chainline
Wed, 04/07/2010 - 3:29pm

pretty generic but really who cares? no one sees us at 630am except homeless people and insomniacs.

looks nice. better than the
By: Baldo Chainsuck
Wed, 04/07/2010 - 3:14pm

looks nice. better than the white when being festooned with mud during CX

ted king is the best thing to
By: siskel
Wed, 04/07/2010 - 2:43pm

ted king is the best thing to come along on nyv in a long time, really funny. this review idea was brilliant. nice going schmalz.

good friends don't let tubby
By: Benedetto Brazeon
Wed, 04/07/2010 - 2:39pm

good friends don't let tubby friends model cycling gear without a girdle.

FGX = Fat Goober XXL
By: Milan Bushing
Wed, 04/07/2010 - 2:39pm

When did FGX sign Jan Ullrich?

I give it a C
By: Rubber Hood
Wed, 04/07/2010 - 1:40pm

I like the overall look. Not very pro, more club like. I would give it a B if they had reverse colors for the summer. That kit look like it will roast the racer on sunny days. And what's with the fat model? Really? Ok, it's nice to see the team has a sense of humor.

Seriously
By: Mehdi Fork
Wed, 04/07/2010 - 1:16pm

It means FGX saves time, money, and produces less CO2 gasses.

Isn't it about time you brought this time saving, cost cutting, and green shipping model to the appropriate person or persons in your company or firm? You can take all the credit!

I think last years FGX kit
By: Mathieu Hammer
Wed, 04/07/2010 - 1:15pm

I think last years FGX kit was better looking. That said, you guys should have gone with the new Hincapie velocity line or whatever it is called, way nicer.

The $ Pocket Is Where..
By: Mehdi Fork
Wed, 04/07/2010 - 1:09pm

you stash your money.. Hello?! Please don't ask about the CO2 pocket as well..

fat
By: Titouan Seatpost
Wed, 04/07/2010 - 12:39pm

WTF can you make him even fatter ?

I like a kit that shows off
Wed, 04/07/2010 - 12:30pm

I like a kit that shows off the proper paunch of a middle-age amateur bicycle racer. Two thumbs up.

Congrats, CJ!
By: Abrilio Foolsish
Wed, 04/07/2010 - 12:16pm

When is the baby due?

There it is!!
By: Davey
Wed, 04/07/2010 - 12:15pm

Go, Christophe, go! Just like Zoolander!

LOL JAMMET = STAY PUFT, DON'T
By: Mohamed Kevlar
Wed, 04/07/2010 - 11:30am

LOL JAMMET = STAY PUFT, DON'T CROSS THE STREAMS

surely FGX has some skinnier models they could have used.

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