Kit Watch - BH-Garneau

Fri, 03/26/2010 - 8:23pm by schmalz

Team CRCA BH-Garneau
Designer: Dan Schmalz

Designer comments:

Well, since I am the designer in this case, I will go ahead and say that I like the kit—as I designed it—and I try to not design things I despise. Kit design really hinges on the quality of the sponsor's logos. BH and Garneau have very well done logos, and that's half the battle. Sometimes you just have to place the logos and get out of the way. My idea for this kit was to pay homage to the past Merrill Lynch kit while moving the kit design forward—plus this kit will match almost anything. I also really like our hats.

I went with an asymmetrical look because it's one of those rare opportunities in life (being on a bike) where you can dress that way without being in a Flock of Seagull tribute band. It's an opportunity that's not to be missed. I think we gave the sponsors a great showing with the logo placement and prominence. Next time I think I will change the Garneau logo on the shorts from a vertical orientation to a more old school horizontal band around the bottom of the shorts. I would also add a black panel to the colorful side of the jersey, but to me these are minor tweaks—if you're afraid to be fabulous, you have no business being on our team.

I also think that the knuckles will be the new future hot spot for sponsor placement.

From the King of Style™

If nothing else, it's bold. Brazenly bold. My knee jerk reaction to the floridly designed BH-Garneau kit was a mild state of shocked dismay. While the stark black, left side of the kit is straightforward and conformist, the boisterous right reminds me of a pastel obsessed tartan somehow crossed with an Easter themed, stained glass window. After collecting myself, in order to allow some perspective on the matter I asked the opinion of a reputable cycling friend of mine who happened to be sitting close by. His eyes opened to saucer-like proportions, whereupon he casually offered, "I can understand the black, but to me the right side is just white noise." I had to disagree. White noise is calm and soothing. That, friends, is a cacophony.

But wait... what is that? Could it be...? My oh my, this is nearly unheard of - upon closer inspection, the mere existence of a single sponsor's logo landing squarely (err, askew to the left side, rather) on the rear of the jersey has extracted the BH-Garneau kit from its previously foreseeable destiny of the infernally ostentatious abyss of gaudy kits. Paulaner, redeeming and delicious.

p.s. "BEER POWR" just screams radical. A formidable appurtenance, for sure.

Execution of final product: C+
Effort in design: B+
Participation: A-

Who we are.

Dan Schmalz, when he's not typing aimlessly on the internet for free, is a graphic designer who has owned his own firm for over a decade. His work has been published in numerous national design publications, and his work has received several national awards.

Ted King is a pro-ass bike racer who rides for the Cervelo Test Team, he also comments upon sartorial cycling issues under the moniker "The King of Style."

If you want to have you team's kit put through the fashion critique wringer, drop us a line, and we will try to be gentle. 


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I like it. How can I go about
By: Jeremy Seattube
Thu, 05/13/2010 - 3:10am

I like it. How can I go about ordering one?

not thrilled
By: Lorenzo Rivnut
Wed, 04/07/2010 - 4:11pm

It's nice to have an anonymous way to post. That way when I criticize this uniform no one will laugh at my fashion sense, or lack of.

I don't like the uniform at all. It looks like LG had two teams that didn't buy their uniforms and gave you a deal on them by sewing the two halfs together. Each half of the uniform looks good, but when you put them together they look like a clown outfit. Oh well, there is always next year to get it right. :)

Are these the Easter kits?
By: Dylan Rivnut
Fri, 04/02/2010 - 12:24am

Are these the Easter kits?

Looks like the Anycar
By: Lost
Thu, 04/01/2010 - 9:16pm


the Kit has too many designs going on you don't know which is the core design. kind of like the Car from the 1970's Manufacturer's Hanover Bank Commercial.

It's OK Mr. Flange, I get
By: schmalz
Thu, 04/01/2010 - 11:39am

It's OK Mr. Flange, I get hump requests all the time.

Compared to...
By: Gherardo Flange
Thu, 04/01/2010 - 2:28am

Compared to the newest pro-team kits like "Lance's Shack" and "Black N' Blue Sky", this is far, far, far better.
I think we're used to the usual mishmash of main logo plus randomly placed smaller logos in a mostly symmetrical, mostly bland, overall design. It's been that way for as long as I can remember, and the curmudgeon in me might have preferred things to stay that way. I also really like(d) steel bikes, but alas...
I actually think it's pretty cool that Dan, a nice guy who I've actually met(!!!!), is designing new-style kits better than the pro teams, even if I'm not completely sold on the overall idea yet.
(Man, on re-reading this it kinda sounds like I want to hump Dan, but I promise that wasn't the point, and that I DON'T actually want to hump Dan, regardless of how soft his "designer" hands might be.)

cool kit
By: lee3
Thu, 04/01/2010 - 12:57am

really diggin the racing stripe. nice job bud!

By: MQ
Tue, 03/30/2010 - 4:41pm

whos modeling..i told you chavy chase


strong to quite strong
By: Mathys Dry Lube
Tue, 03/30/2010 - 4:27pm

strong to quite strong. i like it.

It's like a Jekyll Hyde suit
By: Aaron Saddlebag
Mon, 03/29/2010 - 3:00pm

Reminds me of Jekyll Hyde meets Joseph and the Amazing
Technicolor Dreamcoat. Just wondering, who's modeling the kit in the pic?

Holy Shit
By: MQ
Sun, 03/28/2010 - 3:07am

I got it Chavy Chase.

I think it's a really good
By: Ejm
Sat, 03/27/2010 - 11:53pm

I think it's a really good looking kit
fuck the haters

not saggy..Asian
By: Antonio Brifter
Sat, 03/27/2010 - 11:20pm

that but can TT with best cat 4s

You Guys Are Great But..
By: Someone
Sat, 03/27/2010 - 10:01pm

that kit is hideous. Are you colorblind. Why are you parading this around like it's good. How did the WHOLE team approve of this? Wearing spandex alone takes courage but wearing that...?
You have to wear that all season. I really feel for you guys, I hope your self esteem doesn't hurt your training.

mash-up design
By: Mondrian
Sat, 03/27/2010 - 6:55pm

It looks like a rider with the old DKNY design ran into a NYSketches rider

By: Simone Locknut
Sat, 03/27/2010 - 4:15pm

or brown paisley arm warmers would really tie this ensemble together.

It's an antidote to the medicrity of the RS kit
By: Dino Tank
Sat, 03/27/2010 - 3:53pm

or the horror of Footon. Or the bleh of Astana.

the term is "whilst
By: Martin Seatmast
Sat, 03/27/2010 - 2:36pm

the term is "whilst riding."

silly american....

The scarf was a necessity for
By: schmalz
Sat, 03/27/2010 - 2:22pm

The scarf was a necessity for the cold, it was very toasty at the beginning. Later on, not so much. It's surprisingly hard to get a scarf into your back pocket while riding.

no team ascot?
By: Rayan Compliant
Sat, 03/27/2010 - 2:12pm

no team ascot?

Dan's Scarf
By: Colin
Sat, 03/27/2010 - 1:28pm

Hey Dan,
Was that a prototype in development for team issue neckwear? very nice i may say so.

it's like a bi-polar, or
By: Yann Post
Sat, 03/27/2010 - 1:27pm

it's like a bi-polar, or schizophrenic kit.

By: West Coast Reader
Fri, 03/26/2010 - 11:58pm

Well it really seems like a mix mash of previous jerseys. The black and vertical black stripe remind me of Cervelo and older BMC jerseys' (pro teams). The faded blocks of colors looks like an old Mapei jersey that was left out in the sun for a few months, what up with that? Why not some full colors, like others have stated its not like you pay extra for full colors or non-faded colors. Then again if its pre-faded you can wear it longer (years) and no one will know its old, but then again it looks old already.

I will give it the + bold points and a nice duality point for the different sides but it fails on the weak colors.

By: Mohamed Kevlar
Fri, 03/26/2010 - 10:49pm


what's with the saggy butt?
By: Martin Seatmast
Fri, 03/26/2010 - 10:40pm

what's with the saggy butt?

I'm sensing buffalo plaid
By: schmalz
Fri, 03/26/2010 - 10:20pm

I'm sensing buffalo plaid myself.

By: Jelle Butyl
Fri, 03/26/2010 - 10:19pm

it seems like a bad idea now, but would you really have seen argyle coming?

Dan, you might as well admit
By: Mathieu Hammer
Fri, 03/26/2010 - 10:14pm

Dan, you might as well admit it - that you wish you thought of applying an argyle pattern to cycling kit first.

"BEER POWR" just screams
By: genius
Fri, 03/26/2010 - 9:48pm

"BEER POWR" just screams laziness to me

Sadly, not. Too busy to make
By: schmalz
Fri, 03/26/2010 - 9:46pm

Sadly, no. Too busy to make a web site.

any web link to Schmalz work?
By: Saul Bass
Fri, 03/26/2010 - 9:46pm

any web link to Schmalz work?

I am only disappointed that
By: Ridolfo Rim
Fri, 03/26/2010 - 9:42pm

I can't make fun of the old kits - these are sweet - congrats - glad "What Not To Wear" got hold of you guys.

great kit, and unique. nice
By: Silence Dogood
Fri, 03/26/2010 - 9:37pm

great kit, and unique. nice job dan

Our handlebars are mounted
By: Andy Shen
Fri, 03/26/2010 - 9:24pm

Our handlebars are mounted pointed ever so slightly to the left to keep us straight.

What's a 'sponer'?

So if the right side of your
By: Thomas A. Fine
Fri, 03/26/2010 - 9:20pm

So if the right side of your body is hotter than the left side, won't that make you ride around in circles?


my 2 cents
By: mehi
Fri, 03/26/2010 - 9:19pm

Back in the day using colors in custom uniforms were expensive. Black and white were the only "free" colors. Now that colors have no additonal cost half the local teams use mostly black and white. My team uses only black and white.

So I think the combination of the two is very origianl and creative. It adds a strange effect like a strong shadow when seeing a rider in the distance. Grade A+

The kit stands out. I can spot the BH-Garneau team esily in the pack. I can't say that about my team mates. Grade A

Sponers name is easy to see in print. Grade A

Overall look. The Merril Lynch design is lost on me, and would have like to see this idea with something different. Grade B+

So a very functional, some might say contrversial design. But that's just my opionin.

Just a team kit, we didn't
By: schmalz
Fri, 03/26/2010 - 9:13pm

Just a team kit, we didn't order any extras to sell.

By: Adrien Headset
Fri, 03/26/2010 - 9:08pm

As a graphic designer myself, I like the fact that a different style approach was used to design this kit. It's unique. Not ugly, not great... mostly unique. As a racer, it's not very sporty or intimidating, which is fine by me, since I am neither fast nor slow and sport a little bit of gut. I'll wear it. Where do I order?

the kit is almost like
By: Ryan Rear Entry
Fri, 03/26/2010 - 8:56pm

the kit is almost like two-face from batman. take a guess which is the evil side?

By: 700x25
Fri, 03/26/2010 - 8:55pm

Bold- I like.

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