Bar Mitts Review

Cold but not so dead fingers

Gene Butcher is a fire fighter who lives in Michigan with his wife and two children. He is not a bike racer. He began riding again earlier this year in order to reclaim his health and reach his goal of losing 100 pounds. He rides in the early morning Michigan cold, and is therefore uniquely qualified to write about cold weather cycling accessories.

You can read Gene’s blog here

Just as Spartan boys were sent to the Agoge to prove their resolve in Ancient Greece, a set of Bar Mitts where sent to Michigan to test their worth. Only instead of a few million angry Persians who wished to enslave the Spartans, the Bar Mitts would be tested against the brutal and unforgiving Michigan winter—truthfully, millions of angry Persians are comparable to a Michigan winter. I knew in advance that the Bar Mitts were on their way, I agreed to test them out before I even knew what they were. A quick Google search landed me on their site, which I perused for a few minutes. They arrived in the mail and I immediately put them on my handlebars. They are simple to install, one zipper and a few Velcro closures and you are all set, I set the timer on my watch it took just over 3 minutes to mount. The day I chose to test them the air temperature was 6 degrees with winds at 15 mph; which gives me an adjusted temperature of -10 if we factor in the wind chill. In Michigan we always factor in the wind chill. I chose a familiar route for me—an 8 mile loop that snakes its way in and out of wooded areas, across open fields and has some small, rolling hills with a large climb at the end. I chose the loop counting on having to face the wind at different angles throughout the ride. I rode the loop 3 times bringing the total miles for the ride to 24.
 
One of my biggest pet peeves concerning winter riding is the fact I have to wear bulky gloves, there is no way around it. It’s either that or you lose your fingers to amputation due to frostbite. I decided I was going to try 3 different types of gloves on this test: full-fingered summer riding gloves, medium weight (what I will refer to as “autumn” riding gloves), and heavily insulated winter riding gloves. I was going to start with the summer gloves and adjust accordingly on the ride if comfort required it. I was able to ride just over 2 miles before the cold got to my hands and even then it was not really all that bad—just mildly uncomfortable. I decided to switch to the autumn gloves and continued to ride. I finished the ride in the autumn gloves—never having to reach back and retrieve the winter gloves. The Bar Mitts did a great job of protecting my hands from the cold, snow and wind of the day’s ride. I also found one unforeseen great feature of the Bar Mitts, I have pretty long arms—long enough that even long sleeve jerseys designed for cycling positions with longer sleeves tend to ride up. This leaves my wrists exposed to the cold, and I’ve had to come up with inventive ways to keep my wrists warm. The Bar Mitts are just long enough to cover the parts of my wrists that usually take the worst beating. Additionally, riding with the thinner gloves were a welcome change for me since I have not been able to ride with a lighter pair of gloves since before Thanksgiving. 
 
I did notice a drawback to the Bar Mitts, they prevented my hands from obtaining my usual hand position—or the position I prefer to have my hands when riding and when climbing out of the saddle. There also seemed to be little room on the underside of the bar to get my fingers “just so.” Upon further inspection of the Bar Mitts, I found I was sent a pair of mediums, I couldn’t help but wonder if a pair of larges would have allowed me to place my hands in my preferred position. The Bar Mitts are comfortable to ride with, and if you first suspect that they will chain your hands to your bars; you can rest assured I did not feel this at all. I could easily remove my hands from the Bar Mitts and place them back in with no difficulty whatsoever. I had no problem shifting or braking with the Bar Mitts on my bars, you can even still adequately brake if your hands are on the drops outside of the mitts by simply squeezing on the outside of the mitts as you would if the mitts were not there.

If you are insane enough to ride in the brutality of the winter months, then you should definitely add some Bar Mitts to your cold fighting arsenal. I am not taking mine off until spring. I would say you’d have to pry them from my cold dead fingers—but the Bar Mitts prevent cold fingers.

48 Comments

jkornbluh

I used a variation of barmitts that I picked up in Spain when I bike commuted in Chicago and they eased the suffering. For anyone complaining about riding in the cold, these might be something to try.

Kylian Headset

I see the chinese delivery guys with homemade duct tape versions on thier scooters all over NYC.

Soon

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schmalz

Hmm, ween hammock has me thinking, what’s the NYVC meme of the year? Is it idot? Was that this year?

Lorenzo Rivnut

If you have flat bars you can make your own version of these on the cheap. Just cut a plastic jug in half and then zip tie it to the bars. That will keep the wind off of your hands and allow you to use much thinner gloves than you would other wise. If you want these to be more durable, do as the delivery guys do and wrap in duct tape. You can use a color that matches your bike. Cost is under $2. This unfortunately won’t work for drop bars.

Morelli Wave Ring

Might be ok if you aren’t riding in Traffic, but when you need to signal or take your hands of your bars regularly pogies suck. Add that to the fact that it was -28 C (-18.4 for Americans) before the wind chill factor this morning and you really have no option but heavy mitts if you live someplace where it is really cold. I have tried pogies before (paddlers use them all the time) and they really aren’t much of a solution to anything, just a cute marketing gimmick.

Nathan Torque

I used to ride on Rt22 many a cold winters night, with one hand in my Bellweather jacket pocket and the spare glove nicely warming my bait and tackle like a penguin in August!
Isn’t there a craft genie underwear for winter?
Can’t one of the “Tres (3) Stooges” model them for us tech weenies???
Like Superman v Batman v Aquaman? But who is who? I dare not type cast the oriental, the mic and the kraut???

Aaron Skidmark

The ween hammock idea has the makings of potential Raphla history.

If they make it, people will buy.

Carl Icahn Torque It

I like to ride with one of the Scooter covers: like a big bullet proof lead apron from Italy-Vespa catalogue, great in the rain or cold weather…

Lukas Saddlebag

Remember when Dan did the Crankies? Those were funny. Did they stop because that one guy freaked out and threatened to sue?

Wheelsuckapants

I define a cold ride by whether I have to enrobe my pants yabbies (ween) in a extra sock. Keeps the boys warm, and makes me more impressive in the cold weather.

You always have a spare sock lying around that has been orphaned, so you have one waiting to be used, but always left in the bottom of the drawer. The one problem is my girlfriend is always confounded by the fact I have the same orphaned sock showing up in the laundry over and over again in the winter.

tiancheng6a

企业宣传片制作分为前期策划、中期拍摄、后期制作三大部分。这三个部分完成的方式各不相同,所以制作的价格也会有相应的差异,下面笔者分析差异的原因:

 

1、前期策划内容包括:整片的创意影片脚本、解说词。这里说一下,有的宣传片创意很少甚至是没有创意,脚本和解说词制作极其粗糙,并且缺乏分镜头的语言描述,只是根据企业提供的文字资料稍稍加工而已。反之,好的专题片通常在前期上很下功夫,虽然片子还没有出来,你都可以根据前期工作知道整片的效果。前期策划是整片的制作灵魂,这是因为整个中期及后期都是围绕前期的指导思想来实施的。

 

2、中期的内容是拍摄。决定企业广告片制作价格高低主要是看拍摄时候使用的设备以及人员上的差异。比如摄像设备有不同的档次,有数码DV级的,也有广播级标清系列的(而标清系列又分为多个型号,不同型号拍摄效果有所不同),还有高清系列,甚至是电影胶片机,企业宣传片制作。比如,一个一万元的宣传片广告公司根本不会给你用标清或高清机拍摄的,一般都会用DVCAM也就是数码类的,或者就是用模拟BETA,当然这种机子已经落伍。还有就是拍摄的辅助设备用的多与少,如升降机、大摇臂、轨道、摄影棚等等。另外,就是人员的差异。比如,摄像师有高级的也有中级的,甚至还有业余的。那么不同摄像师的佣金肯定有所不同。再有,有创意的专题片甚至会用专业导演(如雅虎的广告是由冯小刚执导,张艺谋也导了不少广告片),而导演也分为国家一级导演,二流导演还有三流或业余导演。有时候还会需要演员、美术指导等多名场务人员。

 

 

3、后期制作。后期制作内容包括非线性剪辑、二三维动画制作、配音、画面调色、配乐以及特效合成。而这里的每一项都可能让你花大钱。

 

先来说说剪辑,同样是剪辑,有粗剪、精剪之分,剪出的片子是否画面自然流畅,情节生动,蒙太奇手法是否娴熟就要看

影视制作公司技术人员的水平了。

 

再说二/三维动画的制作,一般情况影视公司是按二三维动画的难简程度来报价的,一般报价为每秒几百到上千。二维动画一般是指flash,三维动画一般是指用3D和maya做的动画,这其中,maya做的动画最趋于真实画面,所以价格也最昂贵。例如,《蜘蛛侠》、《海底总动员》等大片的很多动画特效都是用maya做的。说句题外话,1秒=25帧。也就是25格。因为每格画面都是需要做出来,所以价格影视公司企业形象片一般是按秒报价。

 

 

配音,有的是国家一级配音员,有的是一般广播电台主持人配音,还有外籍配音,所以价格各不相同。

 

画面调色是指对剪辑出来的画面进行色彩调试,以期把整个片子的色调做成一致。如《长征》的画面一般是比较有“历史感”,而电视广告片的画面色调一般都比较鲜艳,以达到视觉冲击和审美艺术的效果。画面调色由于是每帧(上面说了,1秒=25帧)每帧的做,比较麻烦。所以广告公司会按客户要求进行适当处理。

 

配乐,是指在片中的背景音乐、片头和片尾等音乐的编配。要求高的配乐,一般会有自己的原创音乐,而一般的宣传片都是用网上下载的公共音乐。原创音乐是需要花钱的,公共音乐是免费的。

 

最后说说特效合成,特效合成其实就是把片中的动画、片头片尾、配音、音效合成为一个真正的成片,此步骤是整个宣传片的最后一步。是整片效果的集中体现。特效合成的好,整片看起来就让人更舒畅,并给人以深刻印象。

tiancheng6a

当众多企业纷纷投向微电影营销的时候,企业宣传片制作,我们看到了微电影营销中存在的一些漏洞及盲目跟风的现象比比皆是。这里影视制作公司就携手与您一起探讨下,品牌在启动微电影营销的时候必须关注一些最为基础的要点:

 

第一、认清品牌自己所处的阶段,审视下自己的品牌处在市场的哪个层次,是提升品牌的知名度,还是品牌初级阶段的市场开拓阶段,等等;如果你的品牌急需提升知名度,建议你别拍摄微电影,可以把投放广告片制作的费用投放到你该投放的媒体中,让你的目标消费群体容易够着的媒体。微电影制作需要一笔资金,并且传播微电影更需要一笔资金,因此建议处在初级阶段的品牌不碰微电影为好。

 

第二、一个微电影的影片能不能吸引人就在于内容,因而微电影的内容是灵魂,但是品牌从事传播就必须注重你的品牌所传达的精神是否吻合。比如,某个品牌始终坚持传达“家”的理念,但是在微电影的传播中却传达的是一种爱情中情侣之间对物质的追求,这样子给人的感觉就会;当然了在微电影营销上还有其他途径可以和品牌的精神相互融合,比如公益性的宣传片拍摄,依托于公益的平台,传递品牌的正能量。这也是品牌微电影营销上可以走途径。,。因此公益性的产品宣传片与品牌嫁接来提升品牌知名度在执行上会更有难度。

 

 ç¬¬ä¸‰ã€å¯åŠ¨å¾®ç”µå½±åœ¨å†…容丰富或是理想的状态下,必须在确定拍摄微电影之前就要全程地确认微电影的影视制作公司。微电影的正片是核心的内容,但是传播不到位,单靠内容的新颖也是很难能够达到品牌所要求的传播效益,因此在启动微电影拍摄之前就务必确认好微电影正片制作好后,如何去传播,通过哪种途径去传播及通过哪种形式能达到与受众的共鸣。这些点很重要,但往往需要投入极大的传播费用,比如在优酷首页展示,或是在视频播放软件上打广告等等,都需要一大笔费用,甚至有的通过启动微电影的首映礼来传播微电影的正片,这些都是可行之处,但是我们却忽视了重要的一面,通过这类网络视频媒体或是一些相关的推广活动,是否与我们的品牌目标消费群体相吻合。这个是很简单的问题,却很多品牌忽视了。我们看到的微电影都集中在网络上进行传播,而网络是年轻人的天下。比如,一个奢侈品牌消费群体集中在35岁到48岁,而且是月收入高的白领阶层群体,那么这个品牌如果影视制作并在网络上大势传播的话,在很长的时间内也是徒劳无效的。因此微电影的传播要和品牌的目标消费群体相一致,让目标消费群体能够“伸手”够得着。

 

 ç¬¬å››ã€ä¼—多微电影营销都集中在网络媒体的平台,比如网络视频制作、手机移动视频、及微博视频等等病毒式的传播固然是件很好的途径,但是还不够,拍摄一则微电影启动的资金项目极大,因此需要善于挖掘网络视频之外的媒体,比如品牌所在的百货或商场上的led视频,与连锁的酒店或是ktv相互合作互相借用媒体资源等等利用可以利用的媒体资源传播品牌的微电影。

 

 ç¬¬äº”、微电影营销如果没有后续链接之力,对品牌也是冰川一角。众多品牌在微电影制作的时候往往是一则微电影就结束,也只能在众多影片的湖面上起了一个小泡而后就消失,这也是品牌无法从微电影从获得有效传播的难题,因此建议还是别拍摄微电影。如果想通过微电影推动品牌的传播,就必须考虑微电影从策划的内容到启动微电影仪式的活动运作再到拍摄的过程,甚至利用明星演员,再到微电影的首映礼活动再到选择适当的时机大力传播,再到后续故事的延续,再到媒体传播的选择等等都需要一个连贯和链接。

 

 

 å½“我们的微电影局限在网络传播的媒体上时候,我们可否有其他途径可以传播;当我们的品牌盲目启动微电影的时候,我们需要给他们正确的把关方向,在这里中视英跃抛出了一些小观点仅与大家共勉,一起探索下微电影营销的途径。

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