TEAm Lipton Goes Live

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Press Release

Lipton® Uncaps www.TEAmLipton.com to Quench Fans’ Thirst for Official TEAm Lipton Cycling and Triathlon News

Virtual Peloton Boosts Online Presence of First U.S. Pro Women’s Cycling and Triathlon Team

NEW YORK, NY (July 22, 2005) – LIPTON Tea today announces the launch of www.TEAmLipton.com, the official web site for TEAm LIPTON, the only elite-level team of women road cyclists and triathletes in the United States. With just a click of the mouse, TEAm LIPTON fans will be able to enter sweepstakes to win valuable prizes, find out where the team will be racing, get pro tips and a glimpse into the lives of professional athletes through individual blogs.

@##=#<1,L>@##=#TEAm LIPTON is one of the youngest squads in the women’s professional cycling peloton and the World Cup triathlon circuit, and features three invitees to the Olympic Training Camp for the 2008 Games. With a race schedule spanning more than 100 events in over 20 states and several countries in the 2005 season, TEAm LIPTON fans now have unlimited access to athlete information and updates 24-7, no matter where the team is competing.

“TEAmLipton.com is the best way for fans to stay in touch with the team as they compete all over the country,” says TEAm Lipton manager Julie Upton. “It’s an all-in-one resource for cycling enthusiasts to learn about the team’s achievements, fitness and nutrition.”

As part of its commitment to health and vitality, LIPTON will make a contribution to the National Park Foundation for each race that a TEAm LIPTON member places in one of the top four positions. The official team Web site also includes information on fitness and nutrition, including healthy hydration, safe cycling and increasing physical activity while enjoying the outdoors.

Consumers can also learn more about other TEAm LIPTON sponsors’ products and services including Aquafina, Giant Bicycles, Weleda skincare, Vitalicious, Fi;z:ik Saddles, Sidi shoes, Look Pedals, Full Speed Ahead components, Hincapie cycling apparel and Rider Sandals.

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About Unilever

Unilever [NYSE: UL, UN], one of the world’s largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 150 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out of life.

In the United States these brands include recognized names such as: Axe, “all,” Ben & Jerry’s, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Eternity by Calvin Klein, Hellmann’s, Lipton, Knorr, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave and Vaseline. All of the preceding brand names are registered trademarks of Unilever. Dedicated to serving consumers and the communities where we live, work and play, Unilever in the United States employs more than 15,000 people in 74 office and manufacturing sites in 24 states and Puerto Rico – generating approximately $10 billion in sales in 2004. For more information visit www.unilever.com.

One Comment

lee3

Very cool site. I was especially impressed to the TEAm at the US Pro race this year. I caught some picks of them on VeloNews and Daily Peloton! Lately I find myself looking @ the womens field results more often now than in the past.

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