Team: Jonathan Adler Racing
From the KoS™
An orange and blue kit is perfectly fitting for a mid-Giro scribed King of Style kit critique as this year’s tour of Italy began in Amsterdam where orange and blue are as ubiquitous as tanlines are to a mid-July peloton. I seem to find a shortage of time dedicated to critiquing cycling clothing from the big apple, however, whereas I’m finding myself spending significantly more time bike racing and stuff. Grand Tours have that effect.
Without further ado, let’s get straight to business.
Jonathan Adler… never heard of him. But I like his cyclist-like vain approach of naming a team after himself. As a matter of fact, an iamTedKing kit is in the works, so while you wait with bated breath for the i.a.T.K. kit release, I reward his vanity with several kudos and one and a half stars of approval.
The front of this kit looks like a bottle or box of over the counter pharmaceuticals. Perhaps that was the goal as Airborne is such a product and is a prominent leg sponsor. And let’s be honest, the best location for a sponsor on a kit is the leg, since the strength of one’s legs must speak for themselves whether in a race or pumping your friends in a town line sprint. Clearly when a Jonathan Adler team rider (side question of my personal curiosity: is there anyone else on the team besides Jon?) wins anything, it’s thanks to his cylindrical tube of vitamin and mineral effervescents. Clearly.
Whereas the front of the jersey is clean, well organized, and deftly utilizes asymmetry, I find the rear too cluttered for my taste. This could be attributable to the vertical rather than horizontal sponsor placements. Negative four points for making me turn my head.
Lastly, the collar inscription: not a fan. What if Jon didn’t ride a smart race? What if he wasn’t racing at all but merely out for a casual coffee shop ride? Yeah, then what?! A pair of more fitting alternatives could be something more along the lines of, "Jonathan may have ridden his bicycle today" or "Jonathan spells his name without an ‘H’". These are both true and therefore applicable, as the last thing a collar inscription should be is a lie.
Effort in design: A-
Ability to Elicit Audience Participation: A (everyone now wonders, Who is Jonathan Adler?)
Execution of final product: B+
Ted King is (I will say it again) a pro-ass bike racer and that takes up a lot of time. He’s busy riding, eating, getting his body parts rubbed and finding a reliable Italian translation for Chunky Monkey. So I do not blame him when he knows not of Jonathan Adler (chic home accessory designer), as Mr King’s present home is—like a metal band that does the county fair circuit or an interstate trucker—the road; and he has no need for chic home accessories. I also do not blame him for not recognizing the one of the most famous liveries (livery is the car racing term for "paint") in automobile racing, as Ted King is, I reiterate, a pro-ass bike racer, not a pro-ass car racer.
The GT40 in slot car format, only really famous cars like Porsches and the General Lee get made into slot cars.
The Gulf livery that the Adler kit is based on is one of the most iconic in motor sports, as it was the orange and light blue colors of the famed Ford GT40, a car which was not only fast but also an automotive middle finger to Ferrari. Therefore the Adler kit is basically a sponsor tribute to another sponsor, a marketing version of Escher’s steps if you will. While the Gulf colors are a fine combination when put upon the graceful lines of the GT40, the colors can sometime go awry when placed in other contexts, like the following.
The key to proper off road latte acquisition is the appearance of speed.
The number 69 is clever in any context, even Jonathan Alder has to agree with that.
The decision to base your team’s kit on the livery of a racing car is a complicated one to be sure, and I have to wonder if they went through a selection process, for instance, did they consider a Porsche "Hippie 917" ensemble?
Groovy and slimming at the same time.
Or perhaps even the 917 "Pink Pig"?
This would show those cowards at Footon!
But by whatever means Adler decided upon using an automotive theme, I think the kit is very distinctive. And I will have to add that Adler raced a smart selection process, as I’ve heard that the following second place vote getter in the team kit caucus.
Who we are.
Dan Schmalz, when he’s not typing aimlessly on the internet for free, is a graphic designer who has owned his own firm for over a decade. His work has been published in numerous national design publications, and his work has received several national awards.
Ted King is still a pro-ass bike racer who rides for the Cervelo Test Team, he also comments upon sartorial cycling issues under the moniker "The King of Style." He is at the terrifically pro Giro RIGHT NOW.
If you want to have you team’s kit put through the fashion critique wringer, drop us a line, and we will try to be gentle.
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