Team CRCA BH-Garneau
Designer: Dan Schmalz
Well, since I am the designer in this case, I will go ahead and say that I like the kit—as I designed it—and I try to not design things I despise. Kit design really hinges on the quality of the sponsor’s logos. BH and Garneau have very well done logos, and that’s half the battle. Sometimes you just have to place the logos and get out of the way. My idea for this kit was to pay homage to the past Merrill Lynch kit while moving the kit design forward—plus this kit will match almost anything. I also really like our hats.
I went with an asymmetrical look because it’s one of those rare opportunities in life (being on a bike) where you can dress that way without being in a Flock of Seagull tribute band. It’s an opportunity that’s not to be missed. I think we gave the sponsors a great showing with the logo placement and prominence. Next time I think I will change the Garneau logo on the shorts from a vertical orientation to a more old school horizontal band around the bottom of the shorts. I would also add a black panel to the colorful side of the jersey, but to me these are minor tweaks—if you’re afraid to be fabulous, you have no business being on our team.
I also think that the knuckles will be the new future hot spot for sponsor placement.
From the King of Style™
If nothing else, it’s bold. Brazenly bold. My knee jerk reaction to the floridly designed BH-Garneau kit was a mild state of shocked dismay. While the stark black, left side of the kit is straightforward and conformist, the boisterous right reminds me of a pastel obsessed tartan somehow crossed with an Easter themed, stained glass window. After collecting myself, in order to allow some perspective on the matter I asked the opinion of a reputable cycling friend of mine who happened to be sitting close by. His eyes opened to saucer-like proportions, whereupon he casually offered, "I can understand the black, but to me the right side is just white noise." I had to disagree. White noise is calm and soothing. That, friends, is a cacophony.
But wait… what is that? Could it be…? My oh my, this is nearly unheard of – upon closer inspection, the mere existence of a single sponsor’s logo landing squarely (err, askew to the left side, rather) on the rear of the jersey has extracted the BH-Garneau kit from its previously foreseeable destiny of the infernally ostentatious abyss of gaudy kits. Paulaner, redeeming and delicious.
p.s. "BEER POWR" just screams radical. A formidable appurtenance, for sure.
Execution of final product: C+
Effort in design: B+
Who we are.
Dan Schmalz, when he’s not typing aimlessly on the internet for free, is a graphic designer who has owned his own firm for over a decade. His work has been published in numerous national design publications, and his work has received several national awards.
If you want to have you team’s kit put through the fashion critique wringer, drop us a line, and we will try to be gentle.